Demand and pre-release business will usually be high for star heroes, irrespective of any negative factors surrounding the project. Likewise, distributors are in queue to purchase theatrical rights of Mega Power Star Ram Charan’s Dhruva for their zone, despite the fact that buzz is low on the project.Except for few posters the makers haven’t released any content as of now which is the reason for low buzz on Dhruva, although the film is in last stages of production. Teaser of the film directed by Surender Reddy will be unveiled for Vinayaka Chavithi.
Even though, Dhruva is billed to be a stylish action entertainer, the film is doing gigantic business in mass areas. Ceded rights of the film have been sold for massive price of Rs 9 crores.
Dhruva Anantapur rights were sold for bit higher price than janatha Garage. While NTR starrer made 1.83 Cr, Charan’s film has fetched Rs 1.93 crores for producer Allu Aravind.
Hindupur, Kadiri and Guntakal rights were sold for 63 lakhs, wherein Kadapa business is closed for Rs 1.9 crores.